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Bundeena Muso Scores Aussie First
Friday, 24 October 2008
Bundeena Musician Brad Cole
Bundeena musician Brad Cole has scooped the Australian music industry releasing Australia’s first Blu-ray music video.

Brad’s new clip, Hits Me Like Lightning, utilises the latest Blu-ray technology and is the first Australian made and distributed Blu-ray music video by any Aussie artist of any genre.

This good looking country boy who’s leading the way chose the Australian Country Music Capital to kick off an exciting new promotional venture with his clip. Brad approached leading electrical retailer Harvey Norman with the idea of screening the Blu-ray clip on the store’s bank of large screen TVs. With the shortage of Blu-ray clips, Harvey Norman Tamworth electrical franchisee Peter Roulstone was delighted to have such an excellent product to show off Blu-ray capabilities to potential buyers.
Bundeena Musician Brad Cole

“This Blu-ray music video gives us an opportunity to demonstrate this great looking music clip to our customers,” Peter said. “It is dynamic music video with some great effects combined with a great song that is excellent for showcasing both our HD visual and audio components.”

On a recent visit to Mildura, Brad called in at The Good Guys, where Andrew Membrey is manager. Andrew was mightily impressed with the Blu-ray clip and immediately set it up for viewing on a bank of 50 plasma and LCDs in the store.

Bundeena Musician Brad Cole For those with an eye for a large screen, think the highest imaginable quality – and then think again. Blu-ray takes it one step further. Hits Me Like Lightning on Blu-ray delivers full HD (1920 x 1080 pixel) technology, which is the best quality you can get anywhere in the world. Blu-ray disks are the next generation of optical disk and deliver the ultimate in HD video quality. It’s the best playback possible because Blu-ray disk provides up to five times better quality compared to that of DVD. Blu-ray disks also support uncompressed audio for the ultimate audio experience.

Brad’s clip was filmed by Rachel Dunn of Carnival Films, inside a rustic timber wharf enclosure on Sydney Harbour, not far from The Rocks area. It was made using the latest HD cinematography from the US. In fact, this music video was one of its first applications since arriving on Australian shores. During the filming process, special effects were strategically employed to demonstrate the high quality and clarity when played on Blu-ray via full 1080p HD plasma and LCD TVs.

The music video has received strong interest across the music and film industries and is a significant industry first. Rough Cut Music general manager Keith Welsh said he was excited by the potential of the innovative clip. “This is a major achievement within both the Australian music industry and the public arena,” Keith said.

Brad is delighted that the National Film and Sound Archive in Canberra requested a copy of the history-making clip, which signals a new era in Australian music video production and enjoyment.

Bundeena Musician Brad Cole Blue Ray Wall 

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